Pinoy Popular Culture

Pinoy Popular Culture: Exploring the Filipino Identity by Estrella T. Arroyo, a 2025 textbook intended for tertiary students and general readers, offers an in-depth exploration of the multifaceted domain of Philippine popular culture, analyzing its historical development, contemporary manifestations, and influence on various aspects of Filipino life. The book explores the evolution of world pop culture, its impact on Philippine pop culture, and the representation of social issues in popular culture. The book also delves into the impact of globalization and technology on Philippine pop culture and provides insights into the future of this dynamic field. Written in a clear and accessible style, the book is enriched with illustrative examples and thoughtful insights, making it an engaging read for anyone interested in exploring the rich and complex world of Pinoy Popular Culture and its role in shaping the Filipino identity.